The Impact Of Social Networks On Career


Do you want to find a job of your dream or to lure away a professional to your company? Have you ever entered your name into a search system? Does it give the expected results? Most people except the real life try to also lead a virtual life, the number of registered accounts is growing every day. However, the fact of how much the virtual life matches the real is important not only for the subscribers, but also for the potential employers and job seekers.

Social networks are an auxiliary tool in a work of a recruiter

HR manager do not hide that they regularly use social networks in their professional activity for the search of potential employees, to check the data mentioned in resume, whether the information is true or false, for the periodical control of their workers.

Thematic forums, interest groups, network of professional contacts are often the sources for the search of professionals, since they help to get information about professional views, skills and achievements of a man. Such networks as Facebook, Google+, Twitter and others help to create preliminary psychological portrait of a personality, because most of people spend their time on these social networks.

It is quite easy to learn about the obvious or hidden hobbies of a person, his interests, manner of communication, adequacy and even about deceitfulness having looked at the profile in social networks. It is just enough to view the history of the last six months, a year, or even since the creation of the profile. Such an advice is given by Tatiana Rudyk, top HR manager of the company “Robosoft LLC”. “It happens that a person in his resume writes that there is communicability among his personal qualities, but he does not spend time on social networks or even is not registered in any of them. There are also cases when classic music and sport are mentioned as hobbies, but a profile on social network is filled with personal photos with alcohol or other suchlike posts. Of course, it causes different, and even negative thoughts and conclusions about a person”.

Social networks are a great operating tool in a search and control of employees. However, it is necessary to remember that a virtual world is not always a mirror reflection of the real one. Any style of behaviour may be dependent and it is important to find the reason for such behaviour to make right conclusions.

Social networks help not only employers, but employees as well

It is important to follow the corporate culture in social networks for the employers of the companies, recruiters and ordinary workers. A job seeker, who is really interested in a position, and a potential professional will look for information not only about the company, but also about its representatives, and not necessarily only about public ones.

The culture of communication in the network is that everything said as a personal mind other interested people easily interpret as a mind of the organization, representative of which the speaker is.

Rules of the use of social networks

If you are a potential employer or a potential employee, you need to remember two main rules of social network use.

1. Protect against intruders

The intruders can use the weak protection of your presence in social network, and in such a way they can make harm to your reputation. The minimum required safety equipment in the network: the use of safe, complex and original password for each accounts; dual authentication; a ban on the transfer of the password on the network to third parties; transmission of important information in an encrypted form.

2. Protect yourself on your own

Before posting something on the global wed, remember that a spoken word is not a sparrow, and think it over twice! You can not predict who, when and in what context can use the minds you have expressed.

The impact of social networks on your career is like a Russian roulette: you can never know when it shoots, and your online reputation may influence your reputation in real life. So if you want to win, act ahead of the curve.

What is forbidden to do on social networks not to harm your career

Most of us use social networks. It does not matter whether you are in a search of work or already employed, your posts, comments and likes can have negative influence on your career. Social networks can help someone to establish useful contacts or eve to find a job without getting up of your chair. And vise versa, they may spoil everything, if you make the mistakes, which experts of our best online resume writing service have prepared for you. So read this post on social networks impact on career to be aware of what mistakes you need to avoid using different networks.


The first thing that your employer will look at in your profile is your photos. Unfortunately, even one crazy photo from any party can greatly undermine your credibility. Publishing your photos you must think how your employer or your colleagues will treat them, whether you will laugh all together or they will judge you. So it is better not to do it at all.


You must watch your speech now not only in everyday life, but also in virtual life. If at work you are very polite and decent, but on social networks you always use offensive language, it means that you are obviously disingenuous and hide your true “I”. This is what exactly your employer will think. And these are not the best features of an employee.


Even if you do not publish on networks incriminating photos, your friends can do it instead of you. So you need to monitor on what photos your friends mark you.


Everyone can see the groups, to which you have subscribed. Even if you adore the jokes from the group “Idiots”, it would be better just to add it to your favorites. Sign up for the groups on your professional field. It may not only seem more presentable, but also it can be useful.


If you like to relax with the help of games, then it is better to do it outside social networks. A list of applications that usually have weird names will do you no use or may even harm you. Even if you play once a month, others may think that you do it every day, and the paranoia of your employer will make him think that you play in working hours.


Harsh statements and critics about your company or some colleagues leave for your personal conversations with someone whom you trust, and never put it on public display. It is better not to criticize competitors to please your employer. It may happen that you will have to send them your resume one day. By the way, creating a professional resume it is better to use professional resume writing services provided by the experts of our resume website.

How to behave on social networks to find a job

Many employers look through the candidates’ profiles in social networks. So let’s figure out how to make positive impression and not to lose good job offers because of your Internet activity.

Social networks come deeper into our life every day, and in each sphere of life they are used in different ways. Employers also use them when they choose candidates for a position. According to Wall Street Journal 43% of employers admitted that they changed their mind about a candidate for the worse after visiting their profiles on social networks. And only 19% of employers told that network information added points to a candidate.

Also 53% of HR managers check the accounts of the potential employees. The impression after the interview with 28% of candidates differed from the image of a candidate on social networks. It should be mentioned that social network profiles viewing applies only to office workers. Employers are not interested in how much applicants for positions of cashiers and salespeople are active on social networks. Having studied the survey data, we can conclude that it is very important to watch your actions on social networks. We are publishing five simple tips, which will help you.

Talk about work

Not only your friends, but recruiters as well can watch the discussions of an important for the field issue. 46% of HR managers improve their opinion about a candidate, who writes correct comments in such discussions.

For some professions, such as media, advertising, sales, the list of contacts is also important, so employers pay attention how many friends at work a candidate has. SMM specialists and PR managers are asked to give links to their profiles on social networks to evaluate their level of conducting discussions and the availability of relevant contacts.

Participate in groups

It is useful to be a member of specialized groups to find a job. 67% of HR managers admitted that such participation added points to a candidate. Another 54% of HR managers pay attention to the reposts of specialized articles.

You can find such groups using ordinary search system or paying attention to what groups your colleagues participate in. Except the groups, it is worth to subscribe to the official pages of specialized media, its presence in your profile will make it more valuable.

Do not offend your employer

Posts on how much tire from work a candidate is obviously make negative impression on employer. Having seen such posts, 72% of HR experts think whether they should invite such a person for the interview.

The same applies to the negative comments about your present employer. A person who always complains and makes it publicly can not be considered a good candidate. So leave your complaints for the conversations with your friends.

Select photos very thoroughly

Your employer sees all the information that you publish in open access. So do not post something that may spoil your reputation. In particular, candid photos irritate 34% of HR specialists. The degree of acceptable candidness depends on the sphere of human activity. Art people can spread the ambiguous photos and more likely that others will treat them with understanding, as well as the constant selfies of a pretty secretary. But if you apply for a serious position, you must strictly filter content on your page.

Post optimistic status

You should also pay attention to the tone of your publications. 41% of HR managers reduce their mind about a candidate if he uses filthy language on social networks, 8% do not like grammatical errors and 12% do not like pessimistic status. “Unpleasant impression is created when candidates write about how much they want to go home, how much they feel sick and tired because of work and other suchlike pessimistic matters. It seems that they hate the whole world” – many HR managers say.

So just try to avoid the mistakes mentioned in this post on social networks and career, and you will more likely get the desired job or you will manage to keep good relationships with your employer and colleagues if you are already employed.